Wagyu Expansion – AWA 2017 conference and tour


Lisa Sharp

General Manager, Communications, marketing and industry insights

Lisa Sharp joined MLA in April 2015 and leads the Communications, Marketing and Industry Insights (CMII) team. Lisa has an extensive background in consumer goods marketing, product innovation, global strategy development and general management. She will reveal what the future holds for beef of the highest eating quality, especially in the lucrative export markets.

twitter @meatlivestock


Brett Blanchett

CEO, Pardoo Beef Corporation

Mining magnates, pastoral companies and pastoral families, processors, feedlotters and international businesses are investing huge amounts in the Wagyu industry. Brett Blanchett will explain how this is happening and why these smart investors have such faith in the Wagyu breed.

The West Australian based Pardoo has invested heavily in property and livestock with Pardoo Wagyu its premier product. The Wagyu operation is being carefully developed with one of Japan’s leading Wagyu breeders as well as their Australian counterparts.


Patrick Warmoll

Co-principal, Jack's Creek Wagyu

For two successive years, Jack’s Creek Wagyu has produced the ‘World’s Best Steak‘ in an international competition held in London. Co-principal Patrick Warmoll will reveal what is involved in producing a steak assessed the ‘best in the world’ in a field on entries for dozens of countries.

twitter @jackscreekbeef


Lachie Sutherland

Dairy farmer, Larpent

Victorian dairy farmers Lachie and Rebecca Sutherland from Larpent, near Colac are involved in supplying F1 Wagyu X Holstein calves for prices that provide hefty premiums over straight bred Holstein calves. Lachie will explain his journey of becoming involved in this lucrative value adding exercise. They run 400 Holstein cows and focus on producing high quality milk at the best margins from dry land pastures. Wagyu bulls have been used for 10 years to produce F1s sold at various weights. The current dairying climate provides plenty of challenges but also opportunities.

twitter @LachSuth


Erica Halliday

Partner, Ben Nevis Grazing Company

Erica Halliday is an Angus seedstock producer who has been involved in Wagyu crossbreeding. At present Ben Nevis, as well as conducting a highly successful annual sale of yearling Angus bulls, is producing a special style of Angus female which best suits the F1 production program.

facebook @bennevisangusstud


Richard Eldershaw

Veteran feedlot buyer

Richard Eldershaw has bought thousands of Wagyu influenced cattle over many years in the industry, most recently managing the procurement of F1 Wagyu X Angus and F1 Wagyu X Holstein for the giant Rangers Valley feedlot in the NSW New England.

Richard will discuss his ‘Wagyu journey’ and explain how the system works and what buyers are looking for.


Nick Sher

Owner, Sher Wagyu

Nick Sher of Sher Wagyu is one of Australia’s largest Wagyu producers. He will talk on how Sher Wagyu has developed export markets in dozens of overseas countries, the type of cattle they buy, and how best to go about building a Wagyu breeding enterprise.

facebook @SherWagyu


Richard Puddicombe

Manager, Paraway Pastoral Co - Burindi Station

Richard manages Paraway Pastoral Co’s Burindi Station at Barraba, NSW, where they used Wagyu bulls over heifers for calving ease. The experiment was so successful the program has been expanded to other Paraway holdings.

Richard will explain the benefits and the pitfalls of the project. What to do and not to do it in one easy lesson.

facebook @parawaypastoral


Dr Rob Banks

Director, Animal Genetics and Breeding Unit

Australia’s head animal scientist Dr Rob Banks will reveal how Wagyu has benefited by dramatic advancements in genetic discovery through genomics. Dr Banks has a worldwide reputation as a genetic innovator. He spent 25 years with MLA as R&D Manager before joining AGBU. He is focused on ensuring Australia’s livestock industries take full advantage of the exciting genomics revolution.

twitter @AGBU_GENE


Professor Keigo Kuchida

Professor, Obihiro University of Agriculture and Veterinary Medicine, Hokkaido, Jap

Professor Keigo Kuchida from Obihiro University of Agriculture and Veterinary Medicine, Hokkaido, Japan, will unveil the second generation Japanese digital carcase camera which is set to revolutionise carcase data capture, transmission and analysis.

The original camera has been used to great advantage in Australia but this latest version is more compact and therefore easier to transport and use. Even more important is its ability to transmit data, as it is collected, into a cloud-based application so that data can be analysed almost immediately.

Accurate measurement of Wagyu carcases is crucial for worthwhile performance recording and the Japanese developed carcase cameras have provided data with integrity. Discover the capabilities of the latest Japanese carcase camera and the effect it will have on genetic discovery in the Australian Wagyu herd.


Matt McDonagh

CEO, Australian Wagyu Association

Incoming CEO Matt McDonagh will explain the levels his sights are set at for the next five years.

twitter @Matt_Wagyu


Graham Truscott

Assisting CEO, Australian Wagyu Association

A decade of Wagyu from 2013 to 2022 – where Wagyu has come from in the past five years and where is it going in the next five years. – Joint presentation with AWA CEO, Matt McDonagh.

twitter @AustWagyuAssoc


James Sewell

Research Manager, PGG Wrightson Seeds Australia

There are suggestions that a new pasture species can produce 40% more grass with 20% less moisture. Raised on a mixed grazing and horticultural cropping farm at Smeaton Vic, James developed a keen interest in pastoral agriculture. He graduated with a Bachelor in Agricultural Science (Honours) and more recently Masters of Science majoring in plant breeding. He is looking into genetics, perennial ryegrass endophyte and lucerne management. He manages the PGG Wrightson Seeds R&D programme and continues in farming.


Matthew Edwards

Live Exporter, Edwards Livestock

The live export trade of F1 Wagyu to Japan provides an additional market for Australian producers. Matthew Edwards of Edwards Livestock will explain Japan’s requirements and how to get involved.