New CEO to continue Wagyu Expansion

Following an exhaustive worldwide executive search, the Australian Wagyu Association has appointed beef industry executive and meat quality specialist Dr Matthew McDonagh as its Chief Executive Officer replacing retiring CEO Graham Truscott.

AWA President Peter Gilmour said Dr McDonagh, 45, had shown himself to be an outstanding executive, including his work in key senior roles within UNE, Meat and Livestock Australia and NSW DPI where he had demonstrated his leadership and commercial capability. “We are delighted to have a leader of Matt’s calibre in our CEO role to continue the highly successful development of the Association and the Wagyu beef industry undertaken by our retiring CEO Graham Truscott.”

“Our 12 month selection process sourced both national and international candidates eager to participate in the extraordinary organisational and Wagyu industry growth phase,” said Mr Gilmour.

“Matt brings passion to Australia’s beef industry and has accepted the exciting opportunity to lead one of the pivotal organisations that will shape the future of the Australian beef industry”.

Dr McDonagh believes the Wagyu breed has the potential to provide step-change in profitability and value to the Australian industry.

“Clearly the Wagyu breed through the AWA plays a key role in transforming the Australian beef industry and I am keen to provide leadership to continue that change,” he said.

Mr Gilmour said Dr McDonagh brings a strong familiarity with the Wagyu breed and a detailed  exceptional understanding of what is required to deliver a high level of business performance for the AWA and its member services.

Retiring CEO Graham Truscott said the selection process produced some outstanding talent, highlighting Wagyu’s leading position in the premium beef industry. “Dr McDonagh has a broad experience with the science behind meat quality, production management, nutrition, breeding and genetics through his research and on-farm R&D executive management background. Through his roles with a range of organisations, including as General Manager of on-farm R&D with Meat and Livestock Australia, Dr McDonagh has an exceptional understanding of the red meat industries’ value chain and the opportunities to innovate and transform Australian beef production”.

“Matt’s high-calibre research career in the both Victorian and NSW Department of Primary Industries plus two years as a Ruminant Nutritionist with the US Department of Agriculture has resulted in several international patents, plus executive level management experience and a history of high impact achievements at this level”.

Dr McDonagh will take up the appointment from 3rd April 2017 with assistance from Mr Truscott to 30 June 2017.  He will attend the 2017 Wagyu conference in Albury, NSW, from May 1 to 5 where he looks forward to meeting members.