Building Integrity – Wrap up of 2019 Wagyu conference

The dust has settled since the Australian Wagyu Association’s 2019 WagyuEdge: Building Integrity Conference and Tour and what a wonderful event it was!

Held at the Adelaide Convention Centre, 8-12 May, delegates took full advantage of our Speaker presentations, networking opportunities, social events, Charity Auction, Branded Beef Competition and broke some records in the Elite Wagyu National Sale.


At a glance:

430 Delegates for the conference – 42 from overseas including USA, UK, South Africa, Japan, New Zealand, Namibia, Germany, Hong Kong and Paraguay
180 Delegates for the Tour to Mayura Station and Sher Wagyu
9 Sessions, 2 Panels, 19 Speakers over three days
37 Sponsors – thank you!
$80k raised in the Charity Auction to share between the Royal Flying Doctor Service and Wagyu Fellowship
15 Branded Beef companies entered the Wagyu Branded Beef Competition with 32 entries – Grand Champion, Mayura Station Signature Series
Three Elite Wagyu National Sale records broken: $280k for a Mayura Station female; $200k for a Trent Bridge PTIC cow and $6,730 per straw from a Macquarie Downs bull.
Wagyu on the menu at the Welcome Function, the Gala Dinner, Wagyu for the Branded Beef Sample Lunch, Wagyu at Mayura Station and Wagyu at Sher Wagyu!

In all, the aim of the conference was to build a conversation around Wagyu production and the supply chain, and with insights from the feedlot industry, live export policy, the global and Japanese market, delegates were given much to think about.

FeedCalculator IMG

The Wagyu Feed Calculator App was launched and is now available:
 Apple App Store       Google Play  

The purpose of the App is to assist the production of Wagyu Feeders on grass backgrounds to achieve consistent pre-feedlot growth rates – targeting 0.8kg per day, every day up to feedlot entry to maximise marbling.

The makeup and use of the new Wagyu BreedObject $Indexes were addressed to assist producers in using these tools to select more profitable animals for the whole supply chain.

In addition, the Conference highlighted the 30 years of Australian Wagyu, saluting our early pioneers, but also learning how some of our industry have forged their own business path including AACo, Arubial Wagyu, Jac Wagyu and Heartbrand USA to build successful brands.

Hats off to Mayura Station for a successful year – category winner in the delicious awards, Grand Champion of the Wagyu Branded Beef Competition and the highest bid in the Elite Wagyu National Sale.


Our Tour made its way to the Limestone Coast of South Australia to visit Scott and the team at Mayura Station, to learn how the recording of data is only the first step in evaluating genetic progress.  The next step is to use that data to make selection decisions and to benchmark your herd within Wagyu BREEDPLAN so that the true genetic merit of animals in the herd can be determined.


Day 2 of the Tour continued onward to Victoria to visit another pioneering family in Nick and Vicki Sher at Sher Wagyu. Delegates were treated to a real farm welcome, with presentations and lunch served in the re-vamped shearing shed. Nick and Vicki spoke at length about the need to keep accurate data to inform their breeding program and to develop strong relationships with valued customers whilst also developing new markets.

“The initial feedback from delegates and sponsors is that this year’s conference has been a success – not just for the Speakers presented, but for the opportunity to spend meaningful time with colleagues in the industry,” said AWA CEO Matt McDonagh.

“I would like to thank once again all who were involved in making this event happen, our sponsors, speakers, delegates and of course the Adelaide Convention Centre for being such a wonderful host. Plans are already underway to define the 2020 Conference and we hope to keep building on the Wagyu conversation.”