The Big Picture

Presenting the bigger picture is the focus of SESSION 1 of DAY 2 with Hugh Killen, CEO of AACo. AACo is one of the most recognised companies in the Australian beef industry, and owner of one of the world’s largest herds of Wagyu.

Wagyu genetics have been an integral and long-standing part of the company’s premium branded beef strategy, and AACo’s CEO Hugh Killen will give our keynote address on what the future holds for the company.




DAY ONE  – The conference gets underway on Day 1 at 10 am in Adelaide with the AWA’s former President Keith Hammond who will take us through our 30-year history. Keith and his family were among the early pioneers for the Australian Wagyu industry and he will bring remarkable insight into the trials and tribulations faced by those involved and has an excellent perspective on our industry’s growth and advancement and the AWA’s role in this.

The morning session will build on our knowledge of Wagyu genetics using tools to analyse cattle data highlighting the importance data has on the value and accuracy of EBVs.

The future trends in Wagyu feeders will be the focus of the afternoon session of Day 1. Representatives from the feedlot sector will look forward to the future of Wagyu in the feedlot system. Mort & Co, Rangers Valley and Kerwee Feedlots have been integral to the success of Wagyu in the Australian industry. The speakers will also take part in a panel discussion to review industry directions.

Our Welcome Function in the evening of Day 1 will be a high-class affair on the rooftop of the Adelaide Oval looking back across the River Torrens to the Adelaide skyline.


DAY TWO – will feature our first Keynote Speaker, Hugh Killen, CEO of AACo. One of the most recognised companies in the Australian beef industry and owner of one of the world’s largest Wagyu herds, genetics have been an integral and long-standing part of the company’s premium branded beef strategy.  Given the broader perspective that AACo has on the world market, Hugh’s presentation will be followed up with coverage of key international market forces and opportunities by MLA’s in-country expert, Andrew Cox.

Drilling in on Wagyu production and quality aspects of Wagyu, we will have presentations discussing performance attributes and how these influence breeding and management, followed by CSIRO scientist Dr Damian Frank illustrating unique properties of Wagyu that affect flavour and consumer sensory perceptions.

Following on, delegates will be presented with information on trends and future directions within the feedlot industry going through critical control points for optimising production and quality.

Our Gala Dinner will round out the day – an event not to be missed!

Once again, we will have a celebration of Wagyu beef, kindly provided by Mort & Co. The event is an excellent opportunity to take part in the annual Charity Auction and celebrate with our industry as we toast the winners of the 2019 Wagyu Branded Beef Competition.


DAY THREE  – will be split into two sections; the morning session will focus on vertically integrated operations from here and abroad and delve into strategies for our industry to move forward with best credentials around aspects of sustainability and community.

The morning session will conclude with an industry panel Q&A session to discuss what is needed for the foundations of a sustainable Wagyu industry.

Breaking for lunch, join us in a celebration of the Wagyu Branded Beef Competition tasting the very best that the Australian Wagyu beef industry has to offer, including medal winners from all categories.

The final event in our program turns the conference stage into a live auction room with the Elite Wagyu National Sale. Commencing at 3 pm (Adelaide time), the auction showcases the very best of Australian Wagyu genetics on offer.