Wagyu Update Magazine

Wagyu industry expertise

Established in 1993, The Australian Wagyu Update Magazine presents a comprehensive overview of the Wagyu industry. Published three times a year, we bring our readers useful, relevant and in-depth quality content about the evolving Wagyu landscape. Our contributors are industry professionals, who provide knowledge from their own business experiences, industry news, genetic improvement and new research to ensure a breadth of coverage that resonates with our readership.

The Australian Wagyu Association (AWA) is the biggest and most influential Wagyu association outside of Japan. As the premier trade magazine for the Wagyu industry produced by the AWA, the magazine is distributed to all our corporate and individual members. This includes members from seedstock and commercial Wagyu breeders to processors, marketing agents to and associated industries involved in Wagyu meat distribution.

Why advertise

Each issue of The Australian Wagyu Update Magazine is directly mailed to all AWA members – the decision-makers and industry professionals of the Wagyu industry located across Australasia, Asia Europe, North and South America.

As a tri-annual publication, the magazine has a long-life cycle that in turn increases your advertising exposure reaching the decision-makers involved within the industry. This provides an opportunity for you to network directly with the key stakeholders that work with Wagyu locally and internationally.

Next issue – Dates and deadlines

APR 2020 – issue 74 3 March 2020 10 March 2020


Contact us for a media kit

Advertising rates

Member* Non Member*
Full Page $971 $1318
1/2 Page $675 $1065
1/4 Page $532 $675
Inside front cover $1318 $1684
Inside back cover $1238 $1597
Back cover $1684 $2036
Centre Spread $2662 $3328

*Rates quoted in $AUD and GST inclusive

Magazine advertising specs

Full Page 185mm x 259mm
1/2 Page 185mm x 129mm
1/4 Page 92.5mm x 129mm
Inside front cover 210mm x 297mm + 5mm bleed
Inside back cover 210mm x 297mm + 5mm bleed
Back cover 210mm x 297mm + 5mm bleed

Supplied material

  • All files to be sent in high resolutions (min. 300DPI) PDF file in CMYK with no spot colours.
  • All fonts to be embedded
  • 3mm bleed on all sides (back cover only)

Terms and Conditions

The AWA reserve the right to amend existing artwork to remove any unauthorised products/words and may charge you for this. A full-colour hard copy proof should be supplied with all advertisements otherwise responsibility will not be accepted for any misrepresentations.

Design services a re-sizing of advertisements are not included within these rates and will be subject to additional charges.

The AWA reserve the right to exclude any advertisements with content which may cause offence. If this occurs, you will be advised and given the opportunity to supply new artwork providing the deadline has not passed.