Embark on a 15-day Wagyu tour across Europe, designed for beef industry professionals, farmers, and enthusiasts eager to explore premium beef production, processing, and luxury retail markets. This immersive journey takes you through the United Kingdom, Ireland, the Netherlands, Germany, Austria, Switzerland, Portugal, and Spain, offering unparalleled insights into the Wagyu supply chain, sustainable farming practices, and innovative breeding techniques. Begin in London, where you’ll discover how Wagyu is marketed in high-end retail environments and indulge in an exclusive tasting experience. Travel through the UK countryside to visit Wagyu farms, learning about both family-run and large-scale operations, followed by an in-depth look at processing and marketing strategies. In Ireland, explore Wagyu and dairy integration, sustainable farming advancements, and enjoy a local whiskey-tasting experience. Moving to the Netherlands, experience traditional beef production methods, followed by a scenic train journey into Germany, where you’ll gain insights into European breeding programs and Wagyu herd development. In Austria and Switzerland, uncover state-of-the-art processing facilities, sustainable small-scale farms, and luxury retail operations, all while enjoying the breathtaking landscapes. The tour concludes in Portugal and Spain, where you’ll explore innovative Wagyu breeding, farm-to-table operations, and premium wine and olive oil pairings before a final reflection in Madrid. This tour offers a unique opportunity to engage with industry leaders, expert farmers, and top chefs, making it an essential experience for those passionate about Wagyu and the future of premium beef production. Spaces are limited—secure your spot today and embark on a once-in-a-lifetime journey through the best of UK & European Wagyu.
*all details are subject to change
Arrive at Sydney airport and travel to London via Singapore.
Arrive in London and explore the prestigious Harrods Markets, gaining valuable insights into the sale of premium Wagyu in a luxury retail environment. Conclude the day with lunch at an exclusive Wagyu tasting experience at a distinguished London restaurant.
Visit two Wagyu farms—one a family-run enterprise and the other a large-scale corporate operation—examining F1 and Fullblood Wagyu production in the UK. Enjoy a traditional carvery lunch at the renowned Bell Hotel.
Tour Dovecote Park, a leader in Wagyu processing and marketing innovation. Visit two family farms specializing in F1 milk calves and an innovative olive-fed Wagyu program.
Fly to Dublin and tour Ridgeway Farm, followed by a visit to an esteemed Irish whiskey distillery for an immersive tasting experience.
Explore Ballindrum Farm, home to Wagyu and dairy herds, where you will witness cutting-edge farming practices and sustainable innovations.
Participate in an exclusive company tour, enjoy an authentic Dutch barbecue lunch, and visit a potential double-muscled cattle farm.
Travel by scenic train from Amsterdam to Cologne, admiring the picturesque German countryside. Visit a leading Wagyu farm and learn how Australian herd book genetics are influencing European breeding programs.
Discover Austria’s Wagyu industry with visits to leading farming, processing, and butchery operations, gaining insights into the entire supply chain.
Tour a state-of-the-art slaughterhouse and explore small-scale sustainable farming systems, including cattle housing, feeding programs, and farm-to-table retail operations.
Travel from Salzburg to Lucerne, experiencing Austria and Switzerland’s breathtaking landscapes and top cultural attractions.
Potentially ascend Mount Pilatus and visit leading Wagyu operations, discovering Switzerland’s approach to premium beef production.
Explore the vibrant city of Lisbon, immersing yourself in its rich history and culture.
Visit Subtilla Wagyu Ranch, a leader in elite Wagyu genetics. Enjoy a premium wine and olive oil tasting with Mainova Winery, experiencing the fusion of traditional Portuguese flavors with world-class Wagyu.
Conclude the tour with a scenic route to Madrid, reflecting on a remarkable journey through Europe’s finest Wagyu operations.
Leave Madrid and fly home to Sydney.
Accommodation (single occupancy)
Breakfast, Lunch and DinnerÂ
Economy Flights, Bus, TrainÂ
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Accommodation (double occupancy)
Breakfast, Lunch and DinnerÂ
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Jarrah Ransome
AWA Communications Officer
Phone: 02 8880 7721
Email: [email protected]
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