The Australian Wagyu Association (AWA) is proud to present the 2024 Wagyu Branded Beef Competition (WBBC) – the only branded beef competition supported by an independent breed representative organisation. The WBBC presents an unparalleled opportunity for Wagyu brands to showcase their products’ extraordinary quality proudly. We are committed to advancing Wagyu as the world’s luxury beef and promoting excellence in its production.
By participating in this competition, you have the chance to demonstrate your dedication to quality Wagyu production and gain well-deserved recognition. Let your passion for premium Wagyu shine in the 2024 Wagyu Branded Beef Competition
Open F1 Wagyu
Commercial Wagyu MS 5-7
Wagyu Branded Beef Judging Terminology
What does the Wagyu taste like? What flavours are present? And how does it feel when I eat it?
These are the questions our judges ask when comparing Wagyu beef.
Each aspect will be influenced by marbling, the firmness and texture of the beef, as well as the hints of how the Wagyu cattle were raised.
To describe how it feels to chew Wagyu beef we use: chewy, enjoyable-chewy, fibrous, granular, greasy, mushy, silky, tender, textureless, tough, very-tender, other.
The impression given from the release of the meat’s water-holding capacity on first eating defines the juiciness. The melted intramuscular fats in highly marbled beef will be a major contributor to this but will also include the consumer’s saliva. The salivation response will be tempered by aroma and hunger.
Descriptors: Very-dry, dry, slightly-dry, initial juiciness, very juicy, lasting juiciness.
There are five taste receptor groups; sweet, salt, bitter and sour plus the Japanese flavour ‘umami’ (which means beefy, savoury, brothy or delicious). There are up to 880 volatile compounds of different chemical classes reported in cooked Wagyu beef.
Descriptors: beany, bitter, buttery, caramel, cereal, chemical/medicinal, citrus, clean and fresh, creamy, dairy, earthy, fatty, fishy, herbal, kerosene, livery, low, putrid, metallic, nutty, popcorn, rancid, rich, rounded, salty, soapy, sour, stale, sweet, toasty, unami, other.
What does the Wagyu beef smell like? The perception of the volatile characteristics of food is perceived by receptors primarily in the nose.
Descriptors: Beefy, caramel, cardboard, cereal, citrus, sulphury, fishy, medicinal/chemical, herbaceous, putrid, stale, musty, livery, kerosene/solvent, low/faint, toasty, popcorn, fresh, floral, pungent, other.
Now in its 12th year, the prestigious Wagyu Branded Beef Competition witnessed a record number of 58 entries in the 2023 competition, from 28 world class brands judged by a panel of 36 food and beef industry experts. Undoubtedly, the WBBC showcases the epitome of Australian Wagyu, featuring truly exceptional world-class submissions.
Jade Wagyu by Kilcoy Global Foods
Jack’s Creek by Jack’s Creek Wagyu
Okan by Pardoo Wagyu
Tajima by Andrews Meat Industries
Diamantina Wagyu by Stanbroke Beef
It is very important that you appreciate when viewing the AWA database that the information contained on the AWA database, including but not limited to pedigree, DNA information, Estimated Breeding Values (EBVs) and Index values, is based on data supplied by members and/or third parties.
Whilst every effort is made to ensure the accuracy of the information reported through AWA, AWA officers and employees assume no responsibility for its content, use or interpretation. AWA disclaims all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you may incur as a result of the use by you of the data on this AWA database and the information supplied by ABRI and AGBU being inaccurate or incomplete in any way for any reason.
Regarding EBVs and Index values, it is very important to appreciate, and you need to be aware that:
Regarding pedigree and DNA testing results submitted to the AWA, it is very important to appreciate, and you need to be aware that:
Regarding prefectural content, it is very important to appreciate, and you need to be aware that:
If you consider that you do not understand or appreciate the nature and extent of the data provided on this website or the EBVs of a particular animal, then AWA strongly recommends that you seek independent expert advice.