Sales & Events

The Australian Wagyu Association provides opportunities to build Wagyu as the "world's luxury beef".

As a member-based company, the Association undertakes a number of activities to promote and strengthen the industry, through marketing activities and key industry events including our Wagyu Branded Beef Competition, WagyuEdge annual conference, Elite Wagyu Sale, and technical Workshops that are held online and in conjunction with our AGM and major events.

To support those functions our media platforms include our website, Wagyu Update magazine, newsletters, social media, eNewsletters and webinars.

Wagyu Branded Beef Competition

The only branded beef competition supported by a breed association, the Wagyu Branded Beef Competition is an opportunity to benchmark product against industry peers.

Celebrating Fullblood, Crossbred and Commercial Classes, the competition seeks to promote excellence in Wagyu beef production for producers and brand owners.

Entries open in December each year, with judging taking place in the following March. Results are announced during the WagyuEdge annual conference.

COMPETITION ENQUIRES

Ron Fitzgerald
Branded Beef Competition Coordinator – phone 0428 456 293 or email

Wagyu Sales

The AWA Elite Wagyu Sale focusses solely on animals representing the top 5% of Wagyu EBVs of bulls, females, semen and embryos and special interest/rare genetics from around the world as registered with the Australian Wagyu Association.

Members of the AWA can choose to promote their own sale catalogues for live cattle or genetics.

AWA WagyuEdge Annual Conference

The Australian Wagyu Association’s annual conference, WagyuEdge has become an iconic event not just for Wagyu, but for the greater red meat industry.

The 2020 WagyuEdge Annual Conference was cancelled due to Government COVID-19 regulations and restrictions.

Drawing interest from around the world, delegates gain Wagyu-specific knowledge from our specialist conference speakers, as well as appreciating the role Wagyu plays at the leading edge of high-value global markets.

A trade expo is run in conjunction with the conference to enable our unique supply chain partners and service providers to connect with existing and new customers alike.

During the conference, the Association holds the Gala Dinner and Charity Auction; the Elite Wagyu Sale and the announcement of the Wagyu Branded Beef Competition.

Media Platforms

The AWA provides a number of media platforms to support, advance and promote Australian Wagyu that will suit breeders through to retailers including:

Advertisement 0 advertising_section_section__7
Advertisement 1 advertising_section_section__7
Advertisement 2 advertising_section_section__7
Advertisement 3 advertising_section_section__7

Important Notice and Disclaimer


It is very important that you appreciate when viewing the AWA database that the information contained on the AWA database, including but not limited to pedigree, DNA information, Estimated Breeding Values (EBVs) and Index values, is based on data supplied by members and/or third parties.

Whilst every effort is made to ensure the accuracy of the information reported through AWA, AWA officers and employees assume no responsibility for its content, use or interpretation. AWA disclaims all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you may incur as a result of the use by you of the data on this AWA database and the information supplied by ABRI and AGBU being inaccurate or incomplete in any way for any reason.

Regarding EBVs and Index values, it is very important to appreciate, and you need to be aware that:

  • EBVs are derived using Wagyu Single Step BREEDPLAN technology developed independently by the Animal Genetics and Breeding Unit (AGBU), using the information contained within the AWA database.
  • AGBU is a joint venture of NSW Department of Primary Industries and the University of New England, which receives funding for this purpose from Meat and Livestock Australia Limited.
  • AWA relies solely on advice provided by AGBU and ABRI in accepting Wagyu Single Step BREEDPLAN software.
  • EBVs published in Wagyu Single Step BREEDPLAN are estimates of genetic potential of individual animals and may not reflect the raw animal phenotype.
  • EBVs can only be directly compared to other EBVs calculated in the same monthly Wagyu Group BREEDPLAN analysis.

Regarding pedigree and DNA testing results submitted to the AWA, it is very important to appreciate, and you need to be aware that:

  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing.
  • Technology may have advanced since a particular test was undertaken so that previous inaccuracies which were not detectable are now able to be detected by current testing technology.
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate.

Regarding prefectural content, it is very important to appreciate, and you need to be aware that:

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams.  As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated.
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.
  • The reporting of prefectural content for animals within the AWA Herdbook relies on the calculation provided by ABRI.

If you consider that you do not understand or appreciate the nature and extent of the data provided on this website or the EBVs of a particular animal, then AWA strongly recommends that you seek independent expert advice.