Advertise with Us

Reach our Wagyu audience through our media channels

Advertising with the AWA

Advertising with the Australian Wagyu Association is a unique opportunity to reach an ever-growing global Wagyu network.

We offer a mix of online and offline advertising that enables advertisers to share their news to particular segments of the Wagyu community and that matches the marketing budget.

Australian Wagyu Update magazine

The Australian Wagyu Update magazine is the definitive resource of industry news; the latest breed research and development, genetic improvement and supply chain management. Reaching a subscriber and member-based audience, the Australian Wagyu Update is a ready reference for the industry.

Published three times a year, the magazine is distributed in print and as a digital magazine.

Next issue: January 2022

We are accepting advertisings bookings for the January 2022 issue (Issue 79).

Weekly Sales eNewsletter

Share your upcoming Wagyu sale to the growing global  Wagyu community by listing your upcoming auction or on-farm animal sale, animals or property for sale or wanted advertisement within our Weekly Sales Email. Distributed to more than 1900 subscribers, this is an excellent way to talk to potential Wagyu buyers and sellers of genetics and livestock in the Wagyu industry.

Each listing can include:

  • up to two images per advertisement
  • a brief 100-word description
  • name and date of the sale or auction (if applicable),
  • contact name, phone number and email for all enquiries
  • link to a website and/or online catalogue
  • link to a PDF flyer or sale catalogue
  • link/s to the AWA HerdBook registry

Details about your Wagyu sale, animal IDs for registered animals and suitable images/links must be submitted to the AWA by 2 pm Thursday prior to the advertising run date on Tuesday the following week.

If you wish to advertise Wagyu Fullblood, Purebred or crossbred animals, please ensure:

  • each animal is registered 
  • has at least one EBV (weight, marbling, carcase or BreedObject $Index) in the top 50% in Wagyu BREEDPLAN

A list up to nine animals can be included in the advertisement. If you have 10 or more animals to advertise please refer to the media kit for advertising packages and rates.

Digital banner advertising

Website and eNEWS newsletter

The Australian Wagyu Association offers advertisers the opportunity to speak directly to key stakeholders within the domestic and global Wagyu marketplace.

You can choose to post a banner advertisement on our website or advertise in our monthly Wagyu Sector Update eNewsletter emailed to our growing subscriber list.

Our monthly Wagyu Sector Update eNewsletter is sent to a subscribed list of readers for timely information regarding Wagyu industry news, updates, industry events and offers.  Advertisers have the ability to reach a qualified audience.

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Important Notice and Disclaimer

It is very important that you appreciate when viewing the AWA database that the information contained on the AWA database, including but not limited to pedigree, DNA information, Estimated Breeding Values (EBVs) and Index values, is based on data supplied by members and/or third parties.

Whilst every effort is made to ensure the accuracy of the information reported through AWA, AWA officers and employees assume no responsibility for its content, use or interpretation. AWA disclaims all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you may incur as a result of the use by you of the data on this AWA database and the information supplied by ABRI and AGBU being inaccurate or incomplete in any way for any reason.

Regarding EBVs and Index values, it is very important to appreciate, and you need to be aware that:

  • EBVs are derived using Wagyu Single Step BREEDPLAN technology developed independently by the Animal Genetics and Breeding Unit (AGBU), using the information contained within the AWA database.
  • AGBU is a joint venture of NSW Department of Primary Industries and the University of New England, which receives funding for this purpose from Meat and Livestock Australia Limited.
  • AWA relies solely on advice provided by AGBU and ABRI in accepting Wagyu Single Step BREEDPLAN software.
  • EBVs published in Wagyu Single Step BREEDPLAN are estimates of genetic potential of individual animals and may not reflect the raw animal phenotype.
  • EBVs can only be directly compared to other EBVs calculated in the same monthly Wagyu Group BREEDPLAN analysis.

Regarding pedigree and DNA testing results submitted to the AWA, it is very important to appreciate, and you need to be aware that:

  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing.
  • Technology may have advanced since a particular test was undertaken so that previous inaccuracies which were not detectable are now able to be detected by current testing technology.
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate.

Regarding prefectural content, it is very important to appreciate, and you need to be aware that:

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams.  As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated.
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.
  • The reporting of prefectural content for animals within the AWA Herdbook relies on the calculation provided by ABRI.

If you consider that you do not understand or appreciate the nature and extent of the data provided on this website or the EBVs of a particular animal, then AWA strongly recommends that you seek independent expert advice.