The AWA is pleased to report that following a highly competitive recruitment process, Dr Christian Duff will be commencing as Chief Operating Officer of the AWA in 2026.
Christian’s career reflects a lifelong commitment to the beef industry, including extensive experience in quantitative genetics, strategic project delivery and development of genetic and genomic products. He holds a PhD in beef cattle genetics from the University of New England and has led multidisciplinary teams across Angus Australia and the Agricultural Business Research Institute (ABRI).
Christian has deep experience directly related to managing the development and application of genetics and genomics tools for the beef cattle industry, including managing teams and partners to deliver the renowned reference population initiative, the Angus Sire Benchmarking Program, as well as the genomic products SteerSELECT and HeiferSELECT.
Christian has direct prior experience working with Wagyu breeders, through a partnership with Southern Beef Technology Services and the Australian Wagyu Association. Christian said “the opportunity to work with the AWA members and the Wagyu sector again is the perfect alignment of my skills and experience with the vision of the AWA”.
Christian commented that he is excited by the progress of Wagyu globally, recognising that the AWA’s membership spans more than 40 countries and that all breeders have the opportunity to participate in AWA’s genetic evaluation through registration, performance recording and using AWA’s genetic tools.
“I look forward to seizing the opportunity to not just assist the AWA’s members with further genetic improvement but also develop the new tools to help manage the breed’s unique characteristics, genetic diversity, sustainability and improve production performance. Wagyu has demonstrated to the red meat industry, that there doesn’t need to be separation between “seedstock” and “commercial” production. Part of Wagyu’s success is the ability to use industry data and feedback to drive genetic improvement to benefit the whole Wagyu supply chain”.
Christian’s prior work with the Australian Wagyu Association on technical support and genetic evaluation gives him a solid understanding of the sector’s needs and opportunities. More broadly, he has overseen genetic analyses, and related data pipelines, using pedigree, performance, and genomic data for multiple breed societies. His technical leadership has included overseeing genetic evaluation service delivery, implementing selection indexes, conducting EBV diagnostics, and collaborating with industry stakeholders, like the CSIRO, on genomic selection tools.
Although Christian’s technical qualifications were an important part of his selection as AWA COO, it was also his track record in fostering high performance teams, delivering a culture of accountability, innovation, and service excellence that made him the stand out for the role.
Christian said, “I am excited by the opportunity to contribute my experience and beef industry passion to AWA’s leadership team. I have watched Wagyu go from strength to strength and harness the unique attributes of the breed and the Wagyu sector to develop data systems underpinning the high value component of the global red meat industry. I look forward to supporting the AWA and your members to deliver their strategic goals and to deliver value to Wagyu producers across Australia and internationally.”