Sunnyside Wagyu is a family business, operated by Peter and Sandra Krause alongside their Daughter Robyn and her Partner Jono and kids. The farm is situated in the Inverell area of Northern NSW, and has been in the Cattle Industry since the 70’s, producing crossbred feeders since 1006. In 2000, the family purchased their first Fullblood Wagyu’s and have been producing high quality animals ever since. Sunnyside run approx 800 cows, with one third being Fullbloods all with a commercial market focus in mind.
When speaking with Peter recently he said Wagyu in the early days was a frustrating breed to be involved in for the lack of information, with prefectural information being the only real guide to performance. Things changed as soon as slaughter information became available and then BREEDPLAN data took this to a new level.
“The introduction of genomics and single-step BREEDPLAN was a huge milestone as a Breeding guide to the improvement of the breed, we adopted genomics as soon as it was available.” said Mr Krause.
The Krause family entered Sunnyside S0014 (Lot 1) into the 2022 Elite Wagyu Sale and achieved an Australian Record Price for a female of any breed of $400,000. S0014 was 13 month old, unjoined female with all 4 $Indexes in the top 1% of the breed, alongside an impressive +3 marble score EBV. The heifer drew bidding interest from all over the globe.
“It was an awesome thrill and honour to achieve the Australian record price for a female of any breed. The family are very proud of this. The Elite Sale has brought to the forefront some outstanding cattle that have outperformed their parents and this is the only way the Wagyu Breed can make Genetic improvement.” said Peter.
10 years ago Robyn and her husband Jono became involved in the family business and they have never looked back. “Jono and I feel incredibly fortunate to have become a part of my parent’s business ten years ago. We are incredibly excited about the current position and future of the industry.” says Robyn.
Robyn believes that the Elite Sale has really become a show case for the progression in the genetic improvement in the industry and it is a great opportunity as a breeder to be able to offer to the domestic and international market some of our own cattle within amongst many of the leading producers in this industry. It is also a great opportunity as a breeder also to access genetics to continue to improve within your own herd.
Nominations for the 2023 Elite Wagyu Sale are now open – nominate a lot