Vale Simon Coates

New Scholarship to Honour a Pioneer and Leader for Australian Wagyu

It is with deep sadness that the Association relays the news of the passing of Dr Simon Coates, of Sumo Wagyu.

First and foremost, Simon was a family man and the Association passes its deepest condolences to the family. The Australian Wagyu industry says goodbye to a well-respected pioneer. He will forever be recognised as a key figure in establishing the global Wagyu industry outside of Japan.

The co-founder and owner of Sumo Wagyu, Simon was a qualified veterinarian of more than 40 years’ experience, with a vast knowledge of Wagyu genetics and breeding. The Sumo herd is one of the first five AWA memberships that were recorded in 1994 and has been a market leader in Fullblood genetics since 1997.

As one of the early pioneers, Simon’s efforts were pivotal in the export of genetics to Australia. Simon was involved extensively with the importation of Wagyu genetics in the early 1990s. This work enabled establishment of the fledgling F1 trade for live cattle exports to Japan and the subsequent development of the Fullblood breeding industry. It was Simon’s unique blend of character, scientific knowledge and passion for Wagyu that opened up the breed as an opportunity for many Australian and International breeders.

Simon was well known for his extensive field day activities, workshops and sales to promote Wagyu to Australian breeders. He was a wonderful supporter of Wagyu and a wealth of knowledge to all.

Simon’s efforts during the formative years of the Australian Wagyu Association are applauded by his peers. He is noted as being appointed as a councillor to the Association in 1993 and was the second president of the AWA between 1994-1997.

Simon was a champion of genetic evaluation and performance recording to support breeding decisions. He is world-famous in Wagyu circles for the development of the Sumo herd and for enabling the progress of the breed through his breeding and marketing of outstanding genetics.

As a measure of the scale of Simon’s impact on the global Wagyu community, within the AWA’s registers, Simon has registered more than 5,600 individuals, including 1,494 Fullblood dams and 173 Fullblood sires that have been used to breed more than 21,000 progeny in AWA member herds.

Simon was recognised in 2018 as an Honorary Life Member with the Australian Wagyu Association. Simon is noted by past presidents as a wonderful bloke, a thorough gentleman in business and a great support to the industry worldwide, earning enormous respect personally and through his business, Sumo Cattle Co.

In honouring Simon’s pivotal role in the development of the Australian Wagyu industry, the Association is proud to announce as part of the Wagyu Fellowship Program, the creation of:

The Dr Simon Coates Scholarship for Veterinary and Reproductive Science

The ongoing scholarship will be available to students who are studying veterinary science or researching reproduction and breeding related to Wagyu.

Through the Dr Simon Coates Scholarship for Veterinary and Reproductive Science, we can continue to recognise the great contributions of one of our founding members and honour his passion for the advancement of Wagyu.

 

IMPORTANT NOTICE - Terms & Conditions


It is a condition of use of this database that you accept these terms and conditions. 

It is important that you appreciate when accessing the Australian Wagyu Association Limited (AWA) database (which may be hosted on an external website) that the information contained on the AWA database, including but not limited to pedigree, DNA information, Wagyu Breeding Values (WBVs) and Index values (together called Database Information), is based on data supplied by AWA members and/or third parties. 

Whilst sincere effort is made to ensure the Database Information is accurate and complete, to the extent permitted by law, AWA, its officers and employees, shall not be responsible for its use or interpretation, and you use the Database Information at your own risk. Please be aware of the following limitations of the Database Information.  

Regarding WBVs and Index values, it is important to appreciate, and you need to be aware that: 

  • WBVs are derived using genetic evaluation technology developed for the AWA, using the information contained within the AWA database. 
  • WBVs are estimates of genetic potential of individual animals and may not reflect the raw animal phenotype. 
  • WBVs can only be directly compared to other WBVs calculated in the same AWA genetic analysis. 

Regarding pedigree and DNA testing results submitted to the AWA, it is important to appreciate, and you need to be aware that: 

  • Animals whose registration identifiers start with PED are Pedigree Recorded Animals. What this means is that the details which AWA used to register the animal were obtained from a Recognised Wagyu Registry Organisation – in other words a Wagyu breed association based outside of Australia. AWA has not independently verified the information with respect to the animal or the details recorded about the animal. You should read AWA’s by-laws which set out details regarding the definition of a Pedigree Recorded Animal. 
  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing. 
  • Technology may have advanced since a particular test was undertaken so that genetic issues or inaccuracies which were previously not detectable are now able to be detected by current testing technology (i.e. if the animal was tested again with current technology). 
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate. 

Regarding prefectural content, it is important to appreciate, and you need to be aware that: 

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams. As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated. 
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.   

Regarding DNA testing and genetic condition results submitted to the AWA, it is important to appreciate, and you need to be aware that: 

  • As genetic testing results are provided by independent DNA testing laboratories at the request of AWA members, AWA relies solely on the accuracy of the reporting of genetic testing as completed by the laboratories. 
  • AWA uses GeneProb software to calculate the likelihood of pedigree animals being a carrier of genetic conditions.  This likelihood is an estimate based on the available genetic testing results. 

If you consider that you do not understand or appreciate the nature and/or implications of the data provided on this website or the WBVs of a particular animal, then AWA strongly recommends that you seek expert advice.  Note there is substantial technical information and articles on the Wagyu website to assist our members. 

AWA’s liability for any loss or damage, consequential or otherwise, suffered or incurred by you or your related business, arising directly or indirectly from your use of Database Information, to the extent permitted by law, is limited to AWA providing you with a refund for the fees paid for the service (if any), or AWA re-performing the service, where possible, at the election of AWA.  

AWA administers this database in good faith to support AWA members and the industry. AWA does not represent or warrant that the animals recorded in this database, or animals breed from them, will achieve any particular genetic or phenotype performance.


THIS DISCLAIMER HAS BEEN UPDATED AS OF 03/02/2026, PLEASE ENSURE YOU HAVE READ IT IN DETAIL