Beef Australia 2024

ROCKHAMPTON | 5 - 11 May


Explore the world of Wagyu this year at Beef Australia 2024 with the Australian Wagyu Association (AWA). We invite you to visit our display stand situated at ringside site O24-O26, which is specially designed to withstand the Rockhampton heat.

Join us for a week filled with inspiration and education as we present a lineup of speakers who will share valuable information on Wagyu beef through seminars and Q&A sessions.

As the sun sets, relax and enjoy sundowners and product from The PHAT Wag team, served daily from 3 pm to 5 pm.

Below is a full list of what’s on throughout the week at the AWA Stand, shown on the map below.

Monday 6th May 2024

Wagyu Long Lunch @ The Long Paddock (ticketed event SOLD OUT): 11.30am to 3.00pm

Wagyu Sundowners @ AWA Site: 3.00pm to 5.00pm
Featuring Wagyu from the PHAT Wag. 

Tuesday 7th May 2024

Ruminati Team @ AWA Site: 12.00pm to 1.00pm
Chat with Farmer and Founder Bobby Miller about shaping your sustainability narrative.

Neogen Team @ AWA Site: 1.00pm to 2.00pm
Chat about all of the latest DNA technologies available to Wagyu Producers across the globe. 

Wagyu Sundowners @ AWA Site: 3.00pm to 5.00pm
Featuring Wagyu from the PHAT Wag. 

Wednesday 8th May 2024

Food Scientist, Dr Anneline Padayachee @ AWA Site: 10.00am to 12.30pm

Nbryo Team @ AWA Site: 1.00pm to 2.30pm
Learn about how the Nbryo platform will provide benefits for the Wagyu Sector every stage of the global supply chain

Wagyu Sundowners @ AWA Site: 3.00pm to 5.00pm
Featuring Wagyu from the PHAT Wag. 

Thursday 9th May 2024

Vytelle Team @ AWA Site: 10.00am to 11.30am
Learn all about Vytelle’s integrated technology platform built to accelerate genetic progress in cattle

MEQ Team @ AWA Site: 1.00pm to 2.30pm
Join us to demo all the latest technology from the MEQ team, including the live camera, probe and carcase camera. 

Wagyu Sundowners @ AWA Site: 3.00pm to 5.00pm
Featuring Wagyu from the PHAT Wag. 

Friday 10th May 2024

Wagyu Sundowners @ AWA Site: 3.00pm to 5.00pm
Featuring Wagyu from the PHAT Wag. 


AWA Site: Ringside 024-026

Beef2024 Site Map



AWA’s involvement extends to a new Beef Australia key event, the eagerly anticipated Wagyu Long Lunch, on Monday, 6 May 2024, 11.30am – 3.00pm.

The eagerly anticipated – and sold-out – Wagyu Long Lunch will be a luxury experience for 440 attendees and placing Wagyu beef on centre stage for the first time at Beef Australia.

Four incredible Wagyu beef brands are being represented and summarily devoured at the long lunch across four sensational courses: Harmony Agriculture, Stone Axe Pastoral, Andrews Meats and Stanbroke.  

Health scientist Dr Anneline Padayachee will be guest speaker, taking us on a journey of nutritional science, relating the reasons why Wagyu tastes as exquisite as it does.

ESig Aerial

Important Notice and Disclaimer

It is very important that you appreciate when viewing the AWA database that the information contained on the AWA database, including but not limited to pedigree, DNA information, Estimated Breeding Values (EBVs) and Index values, is based on data supplied by members and/or third parties.

Whilst every effort is made to ensure the accuracy of the information reported through AWA, AWA officers and employees assume no responsibility for its content, use or interpretation. AWA disclaims all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you may incur as a result of the use by you of the data on this AWA database and the information supplied by ABRI and AGBU being inaccurate or incomplete in any way for any reason.

Regarding EBVs and Index values, it is very important to appreciate, and you need to be aware that:

  • EBVs are derived using Wagyu Single Step BREEDPLAN technology developed independently by the Animal Genetics and Breeding Unit (AGBU), using the information contained within the AWA database.
  • AGBU is a joint venture of NSW Department of Primary Industries and the University of New England, which receives funding for this purpose from Meat and Livestock Australia Limited.
  • AWA relies solely on advice provided by AGBU and ABRI in accepting Wagyu Single Step BREEDPLAN software.
  • EBVs published in Wagyu Single Step BREEDPLAN are estimates of genetic potential of individual animals and may not reflect the raw animal phenotype.
  • EBVs can only be directly compared to other EBVs calculated in the same monthly Wagyu Group BREEDPLAN analysis.

Regarding pedigree and DNA testing results submitted to the AWA, it is very important to appreciate, and you need to be aware that:

  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing.
  • Technology may have advanced since a particular test was undertaken so that previous inaccuracies which were not detectable are now able to be detected by current testing technology.
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate.

Regarding prefectural content, it is very important to appreciate, and you need to be aware that:

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams.  As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated.
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.
  • The reporting of prefectural content for animals within the AWA Herdbook relies on the calculation provided by ABRI.

If you consider that you do not understand or appreciate the nature and extent of the data provided on this website or the EBVs of a particular animal, then AWA strongly recommends that you seek independent expert advice.