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Join us for Beef Australia 2027

Beef Australia Principal Partnership

Beef Australia | 2 - 8 may 2027

Rockhampton, Queensland

Every three years, the Australian beef industry comes together in Rockhampton for Beef Australia 2027, the nation’s premier beef event and one of the largest gatherings of its kind anywhere in the world. From producers and processors to researchers, chefs, exporters and global buyers, Beef Australia creates a unique opportunity to connect with the people and ideas shaping the future of beef. It is where industry leaders come to network, do business, share knowledge and celebrate the success of Australian beef.

For the Australian Wagyu sector, Beef Australia provides an unrivalled platform to showcase the impact of Wagyu across Australia’s production systems and throughout the global beef supply chain. As a Principal Partner of Beef Australia 2027, the Australian Wagyu Association will bring together producers, industry stakeholders and international visitors through a series of high-profile activations, networking events and educational opportunities designed to highlight the innovation, quality and commercial success of Australian Wagyu.

With WagyuEdge’27 taking place immediately before Beef Australia 2027, international visitors will have the rare opportunity to experience Australia’s two leading red meat industry events in a single trip. Together, these events will place Australian Wagyu and the broader beef industry firmly in the global spotlight, creating a powerful week of connection, collaboration and opportunity.

PARTNER WITH US

WAGYU LONG LUNCH

Host Jess Pryles, founder of Hardcore Carnivore, leads the Wagyu Long Lunch as a signature event celebrating the pinnacle of Australian Wagyu beef. Renowned globally for its exceptional quality, rich flavour, and unmatched craftsmanship, Australian Wagyu takes centre stage in a dining experience designed for producers, chefs, industry leaders, and beef enthusiasts alike.

Guests will indulge in a carefully curated four-course meal featuring premium cuts sponsored by some of the country’s top Wagyu brands. Each course highlights the remarkable tenderness and intense marbling that set this beef apart, taking diners on a journey from paddock to plate. Beyond the plate, the lunch showcases the dedication, cutting-edge innovation, and elite genetics that have built Australia’s reputation as a world leader in Wagyu production.

More than just an extraordinary meal, the Wagyu Long Lunch offers a unique platform to foster connections, share industry expertise, and honour the passion behind one of Australia’s most sought-after agricultural achievements. Whether you are deeply embedded in the beef industry or simply a passionate connoisseur, this event promises an unforgettable afternoon of world-class dining and community.

Proudly Sponsored by Kilcoy Global Foods and Harmony Agriculture & Food Co.

Beef Australia 2027

WHAT'S ON AT BEEF

Monday May 3

AWA Trade Site Open

Whether you’re looking to learn more about AWA programs and services, explore the latest advancements in Wagyu genetics and performance recording, connect with our team, or simply take a break from the busy event schedule, our expanded two-storey precinct will provide a welcoming space to do it all. Drop in for a conversation, catch up with industry colleagues, meet fellow producers and stakeholders, or find a place to relax and recharge between sessions. We look forward to welcoming members, commercial partners, international visitors and the broader beef community throughout the week.

  • 8.30am - 6pm
  • Partner Precinct 05

Wagyu Long Lunch SOLD OUT

Hosted by Hardcore Carnivore, Jess Pryles, The Wagyu Long Lunch is a celebration of the product that has made Australian Wagyu renowned around the world. Showcasing the exceptional quality, flavour and craftsmanship behind Australian Wagyu beef, this signature event brings together producers, industry leaders, chefs, customers and beef enthusiasts for an unforgettable dining experience. From paddock to plate, the Wagyu Long Lunch highlights the dedication, innovation and genetics that underpin one of Australia’s most sought-after beef products, all while creating a unique opportunity to connect over world-class Wagyu.

  • 11.30am - 3pm
  • The Long Paddock

Sundowners with AWA - brought to you by CERES Tag & C-Lock

Join us at the Australian Wagyu Association Trade Site for our popular AWA Sundowners. Enjoy drinks, along with Wagyu canapés from The Phat Wag, reconnect with industry colleagues, and hear a short presentation from our valued partners CERES Tag & C-Lock. It’s the perfect way to unwind, network and end the day.

  • 4pm - 6pm
  • Partner Precinct Site 05

TUESDAY MAY 4

AWA Trade Site Open

Whether you’re looking to learn more about AWA programs and services, explore the latest advancements in Wagyu genetics and performance recording, connect with our team, or simply take a break from the busy event schedule, our expanded two-storey precinct will provide a welcoming space to do it all. Drop in for a conversation, catch up with industry colleagues, meet fellow producers and stakeholders, or find a place to relax and recharge between sessions. We look forward to welcoming members, commercial partners, international visitors and the broader beef community throughout the week.

  • 8.30am - 6pm
  • Partner Precinct 05

Seminar

More than Marbling: Wagyu's Impact Across Australian Production Systems

This seminar will bring together leading voices from across the Wagyu industry to explore how Wagyu genetics are influencing Australian beef production far beyond marbling alone. Attendees can expect practical insights into the adoption of Wagyu across diverse production systems, from southern enterprises to northern grazing operations, as well as discussions around genetics, market demand, profitability and the opportunities shaping the future of premium beef production. Featuring presentations from respected industry leaders followed by a panel discussion and audience Q&A, this session offers a unique opportunity to hear firsthand experiences, gain valuable industry knowledge and engage with the people driving innovation across the Australian Wagyu sector.

  • 10am - 11.30am
  • James Lawrence Pavilion 2

Sundowners with AWA - brought to you by WiseRepro

Join us at the Australian Wagyu Association Trade Site for our popular AWA Sundowners. Enjoy drinks, along with Wagyu canapés from The Phat Wag, reconnect with industry colleagues, and hear a short presentation from our valued partner WiseRepro. It’s the perfect way to unwind, network and end the day.

  • 4pm - 6pm
  • Partner Precinct 05

Wednesday may 5

AWA Trade Site Open

Whether you’re looking to learn more about AWA programs and services, explore the latest advancements in Wagyu genetics and performance recording, connect with our team, or simply take a break from the busy event schedule, our expanded two-storey precinct will provide a welcoming space to do it all. Drop in for a conversation, catch up with industry colleagues, meet fellow producers and stakeholders, or find a place to relax and recharge between sessions. We look forward to welcoming members, commercial partners, international visitors and the broader beef community throughout the week.

  • 8.30am - 6pm
  • Partner Precinct 05

Sundowners with AWA - brought to you by Nbryo

Join us at the Australian Wagyu Association Trade Site for our popular AWA Sundowners. Enjoy drinks, along with Wagyu canapés from The Phat Wag, reconnect with industry colleagues, and hear a short presentation from our valued partner Nbryo. It’s the perfect way to unwind, network and end the day.

  • 4pm - 6pm
  • Partner Precinct 05

THURSDAY MAY 6

AWA Trade Site Open

Whether you’re looking to learn more about AWA programs and services, explore the latest advancements in Wagyu genetics and performance recording, connect with our team, or simply take a break from the busy event schedule, our expanded two-storey precinct will provide a welcoming space to do it all. Drop in for a conversation, catch up with industry colleagues, meet fellow producers and stakeholders, or find a place to relax and recharge between sessions. We look forward to welcoming members, commercial partners, international visitors and the broader beef community throughout the week.

  • 8.30am - 6pm
  • Partner Precinct 05

Sundowners with AWA

Join us at the Australian Wagyu Association Trade Site for our popular AWA Sundowners. Enjoy drinks, along with Wagyu canapés from The Phat Wag, reconnect with industry colleagues, and hear a short presentation. It’s the perfect way to unwind, network and end the day.

  • 4pm - 6pm
  • Partner Precinct 05

FRIDAY MAY 7

AWA Trade Site Open

The final day at Beef Australia to learn more about AWA programs and services, explore the latest advancements in Wagyu genetics and performance recording, connect with our team, or simply take a break from the busy event schedule, our expanded two-storey precinct will provide a welcoming space to do it all. Drop in for a conversation, catch up with industry colleagues, meet fellow producers and stakeholders, or find a place to relax and recharge between sessions. We look forward to welcoming members, commercial partners, international visitors and the broader beef community throughout the week.

  • 8.30am - 5pm
  • Partner Precinct 05

Thank you to our partners

CERES TAG & C Lock
LOGO WR Mono (1)
nbryo
Evogene
BECOME A PARTNER

IMPORTANT NOTICE - Terms & Conditions

It is a condition of use of this database that you accept these terms and conditions. 

It is important that you appreciate when accessing the Australian Wagyu Association Limited (AWA) database (which may be hosted on an external website) that the information contained on the AWA database, including but not limited to pedigree, DNA information, Wagyu Breeding Values (WBVs) and Index values (together called Database Information), is based on data supplied by AWA members and/or third parties.  

Whilst sincere effort is made to ensure the Database Information is accurate and complete, to the extent permitted by law, AWA, its officers and employees, shall not be responsible for its use or interpretation, and you use the Database Information at your own risk. Please be aware of the following limitations of the Database Information.  

Regarding WBVs and Index values, it is important to appreciate, and you need to be aware that:  

  • WBVs are derived using genetic evaluation technology developed for the AWA, using information contained within the AWA database and parameters derived from it.
  • WBVs are estimates of genetic potential of individual animals and may change with addition of new data or with new parameters.
  • WBVs are genetic merit estimates only and may not reflect the raw animal phenotype.
  • WBVs can only be directly compared to other WBVs calculated in the same AWA genetic analysis.

Regarding pedigree and DNA testing results submitted to the AWA, it is important to appreciate, and you need to be aware that:  

  • Animals whose registration identifiers start with PED are Pedigree Recorded Animals. What this means is that the details which AWA used to register the animal were obtained from a Recognised Wagyu Registry Organisation – in other words a Wagyu breed association based outside of Australia. AWA has not independently verified the information with respect to the animal or the details recorded about the animal. You should read AWA’s by-laws which set out details regarding the definition of a Pedigree Recorded Animal.  
  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing.  
  • Technology may have advanced since a particular test was undertaken so that genetic issues or inaccuracies which were previously not detectable are now able to be detected by current testing technology (i.e. if the animal was tested again with current technology).  
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate.  

Regarding prefectural content, it is important to appreciate, and you need to be aware that:  

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams. As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated.  
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.   

Regarding DNA testing and genetic condition results submitted to the AWA, it is important to appreciate, and you need to be aware that:  

  • As genetic testing results are provided by independent DNA testing laboratories at the request of AWA members, AWA relies solely on the accuracy of the reporting of genetic testing as completed by the laboratories.  
  • AWA uses GeneProb software to calculate the likelihood of pedigree animals being a carrier of genetic conditions.  This likelihood is an estimate based on the available genetic testing results.  

If you consider that you do not understand or appreciate the nature and/or implications of the data provided on this website or the WBVs of a particular animal, then AWA strongly recommends that you seek expert advice.  Note there is substantial technical information and articles on the Wagyu website to assist our members. 

AWA’s liability for any loss or damage, consequential or otherwise, suffered or incurred by you or your related business, arising directly or indirectly from your use of Database Information, to the extent permitted by law, is limited to AWA providing you with a refund for the fees paid for the service (if any), or AWA re-performing the service, where possible, at the election of AWA.  

AWA administers this database in good faith to support AWA members and the industry. AWA does not represent or warrant that the animals recorded in this database, or animals breed from them, will achieve any particular genetic or phenotype performance.

THIS DISCLAIMER HAS BEEN UPDATED AS OF 03/02/2026, PLEASE ENSURE YOU HAVE READ IT IN DETAIL

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