WagyuEdge'27

WagyuEdge'27 Conference

27 -29 April 2027 ADELAIDE, SOUTH AUSTRALIA

The AWA Annual WagyuEdge'27 Conference begins in...

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WagyuEdge’27

WagyuEdge'27:
The Business of Luxury

Adelaide, South Australia | April 27–29, 2027

WagyuEdge ’27 arrives in Adelaide to redefine how the premium beef sector creates, protects, and captures high-end market value. Moving away from traditional commodity thinking, this year’s conference establishes a comprehensive narrative framework, covering production excellence, consumer demand, global markets, brand building, and establishing the ultimate luxury experience.

With an updated, high-intensity 2.5 day format, the event brings together industry leaders, international experts and elite producers for a high impact program focusing on premium brand provenance and exploring structural shifts in global wealth and market opportunities.

  • Adelaide Convention Centre | Australia’s premier riverfront venue will host the core conference program, the high-profile Wagyu Branded Beef Awards, and the Exclusive Industry Showcase Sundowner. It will also provide the stage for the Elite Wagyu Sale, featuring an ultra-curated offering of lots.

  • Adelaide Oval | The social highlight of the week shifts to the legendary Adelaide Oval. Delegates will experience our landmark Wagyu Industry Dinner reinvented with fresh concepts, combining exceptional culinary showmanship with an unforgettable venue backdrop.

The timing of WagyuEdge ’27 creates an unmatched, back-to-back travel incentive for local and international stakeholders. By concluding immediately before the inaugural Beef Australia 2027 event in Rockhampton, Queensland (occurring the following week), delegates can seamlessly transition into a massive two week celebration of global beef education, trade, and innovation.

To maximise the trip, attendees can also register for the pre-conference tour held over the preceding weekend, taking a deep dive into the operations of premier southern producers across South Australia.

Our Schedule

Day 1

Tuesday 27 April, 2027

Registrations Open

Industry Showcase & Welcome Function

The Industry Showcase is the hub of innovation and connection at WagyuEdge’27, bringing together leading businesses from across the Wagyu supply chain. From genetics and animal health to technology, nutrition and professional services, delegates can explore the latest products, solutions and ideas shaping the future of the industry.

On day one, the Industry Showcase will provide the backdrop for the Welcome Function, transforming the exhibition floor into a relaxed and engaging networking environment where delegates, exhibitors, speakers and industry leaders can connect, exchange ideas and begin their WagyuEdge’27 experience.

Elite Wagyu Sale

The AWA Elite Wagyu Sale returns in 2027 this year as part of the Welcome Function within the Industry Showcase space. The EWS will bring together the most coveted genetics in the breed for one unforgettable night of opportunity.

Day 2

Wednesday 28 April, 2027

Session 1

Tomorrow’s Table - Future Trends, Food Culture and Demand Creation

Tomorrow’s luxury consumer is shaping today’s market. This forward-looking session explores the forces redefining premium food demand, from evolving lifestyles and wellness trends to changing dining experiences, sustainability expectations and the growing influence of premiumisation. Delegates will gain valuable insights into what drives desire, loyalty and willingness to pay in luxury food categories, and what it will take for Wagyu to remain the protein of choice for the world’s most discerning consumers.

Essential for anyone seeking to understand where demand is headed, how luxury consumption is evolving, and why the battle for a place at tomorrow’s table has already begun.

Session 2

Wagyu Without Borders - Winning in Global Premium Markets

As Wagyu’s global footprint continues to expand, the opportunity is no longer simply to access international markets, but to win in them. This session explores the forces shaping premium food demand across the world, from emerging luxury markets and evolving consumer preferences to increasing global competition and new export opportunities.

Drawing on international perspectives and real-world market insights, delegates will gain a deeper understanding of what it takes to build relevance, reputation and demand on the global stage.

Essential for anyone looking to grow beyond borders, strengthen market position and understand what separates a globally recognised luxury brand from a premium commodity.

Session 3

The Next Generation of Luxury - Building on the Legacy, Shaping the Future

The future of Wagyu will be shaped by those entrusted to carry its legacy forward. This session brings together the next generation of industry leaders to explore how established Wagyu businesses are evolving for a new era while protecting the values, reputation and standards that built their success.

From succession and leadership to technology adoption, growth and brand evolution, delegates will gain insight into the opportunities and challenges facing the industry’s future custodians.

Essential for anyone navigating business growth, generational transition and the question of what luxury Wagyu will look like in 2035.

Evening Event

Wagyu Industry Dinner

Join us for an unforgettable finale to WagyuEdge as the industry comes together beyond the conference floor for a night of exceptional Wagyu, great company, and dancing into the night.

Elite Wagyu Sale

Day 3

Thursday 29 April, 2027

Session 4

Luxury by Design - Genetics, Technology and Innovation

The world’s most coveted luxury products are rarely created by chance, and Wagyu is no exception. This session explores how genetics, technology, research and data-driven decision-making are shaping the next generation of premium beef production and creating competitive advantage from the very beginning of the production cycle.

From genetic advancement and precision production to emerging research into eating quality and fatty acids, delegates will discover how innovation is helping deliver greater consistency, performance and value throughout the supply chain. 

Essential for anyone looking to understand how science, technology and innovation can strengthen profitability, enhance product quality and potentially become the ultimate differentiator in luxury beef.

Session 5

Creating Desire - Brand Building, Storytelling and Market Positioning

In luxury markets, exceptional products don’t simply command a premium, they create demand. This session explores how leading brands transform quality into desirability through powerful storytelling, authentic provenance and strategic market positioning.

From consumer trust and brand reputation to premium pricing and emotional connection, delegates will gain insights into the principles that influence purchasing decisions and build long-term brand value. 

Essential for anyone looking to move beyond product differentiation, strengthen market position and understand how to make consumers aspire to Wagyu, not simply buy it.

Session 6

The Moment of Truth - Delivering Luxury Through Experience

Exceptional products create opportunity. Exceptional experiences create demand. Drawing on perspectives from leading luxury and premium consumer sectors, this session explores how the world’s most respected brands transform quality into reputation, loyalty and long-term value.

Through discussions on customer expectations, brand consistency and experience-led value creation, delegates will gain insights into what it takes to elevate Wagyu beyond a premium product and deliver a luxury experience worthy of its position on the global stage.

Essential for anyone looking to understand what truly defines luxury, and where that value is ultimately realised.

Evening event

Wagyu Branded Beef Competition Awards

Celebrate the very best in Australian Wagyu as we crown the champions of the 2027 Wagyu Branded Beef Competition.

Note conference times and program are subject to change. Please check the website for the latest updates

The WagyuEdge’27 conference will celebrate our national industry’s global reputation, and showcase the people, programs and progress driving Wagyu forward. Delegates can look forward to invaluable networking opportunities and captivating evening events held over two and a half days. The event is fully catered, with exciting conference sessions and three spectacular evening dinner events celebrating Wagyu; the event promises to be an enriching learning experience in Wagyu.

Conference Registration

Full conference, Day or Evening packages

FULL EVENT package

Member $1780 | Non Member $2180

Conference Sessions:
Two full conference days (Wednesday & Thursday)

Catering:
Full conference catering across the entire event

All Evening Functions:
Welcome Function & Elite Wagyu Sale
Wagyu Industry Dinner
2027 WBBC Awards Dinner

Extras:
Conference satchelEarly access to session videos post-event

 

Early Bird Discount - $100

Applies to registrations received and paid by Wednesday, 1dt February 2027

SINGLE Day Registration

Member $780 | Non Member $980

Conference Sessions:
One full conference day (Wednesday OR Thursday)

Catering:
Full conference catering on selected day

Extras:
Conference satchel
Early access to session videos post-event

 

PRE-conference tour

twin share $1,580 | Single $1,780

24th – 27th April 2027

Farm Tours:
Beechy Wagyu
Mayura Station Wagyu
Kildrummie Wagyu

Catering:
Breakfast, Lunch & Dinner each day

Accommodation & Travel:
All accommodation & travel inlcuded

welcome function & elite wagyu sale​

Member $280 | Non Member $340

Tuesday 27th April 2027

Industry Showcase Sundowner:
Network with industry leaders & explore interactive demonstrations first hand in out exhibition space.

Catering:
Gourmet finger food, live Wagyu stations & complimentary beverages

Elite Wagyu Sale:
Get exclusive access to the Elite Wagyu Sale

WAGYU INDUSTRY DINNER

Member $380 | Non Member $440

Wednesday 28th April 2027

Industry Networking:
A relaxed evening of connecting with friends, old & new

Headline entertainment:
Hosted by comedian Julia Morris

Gourmet 3 course dining:
Featuring 2026 WBBC award winning Wagyu & complimentary drinks

Charity Auction:
Join the charity auction for a great cause, supporting RFDS South Australia & the Wagyu Fellowship

wagyu branded beef competition awards

Member $380 | Non Member $440

Thursday 29th April 2027

Announcement of 2027 WBBC Winners:
Join us as we crown or next Champions of the 2027 WBBC

Entertainment:
Celebrate this years champions with a live band to end the evening

Gourmet 3 course dining:
Enjoy a Wagyu Feature menu & complimentary drinks

VENUES

ADELAIDE CONVENTION & EXHIBITION CENTRE

Adelaide Convention & Exhibition Centre (ACC)
North Terrace, Adelaide SA, 5000, Australia

ADELAIDE OVAL

Adelaide Oval, War Memorial Dr, North Adelaide SA, 5006, Australia

IMPORTANT NOTICE - Terms & Conditions


It is a condition of use of this database that you accept these terms and conditions. 

It is important that you appreciate when accessing the Australian Wagyu Association Limited (AWA) database (which may be hosted on an external website) that the information contained on the AWA database, including but not limited to pedigree, DNA information, Wagyu Breeding Values (WBVs) and Index values (together called Database Information), is based on data supplied by AWA members and/or third parties.  

Whilst sincere effort is made to ensure the Database Information is accurate and complete, to the extent permitted by law, AWA, its officers and employees, shall not be responsible for its use or interpretation, and you use the Database Information at your own risk. Please be aware of the following limitations of the Database Information.  

Regarding WBVs and Index values, it is important to appreciate, and you need to be aware that:  

  • WBVs are derived using genetic evaluation technology developed for the AWA, using information contained within the AWA database and parameters derived from it.
  • WBVs are estimates of genetic potential of individual animals and may change with addition of new data or with new parameters.
  • WBVs are genetic merit estimates only and may not reflect the raw animal phenotype.
  • WBVs can only be directly compared to other WBVs calculated in the same AWA genetic analysis.

Regarding pedigree and DNA testing results submitted to the AWA, it is important to appreciate, and you need to be aware that:  

  • Animals whose registration identifiers start with PED are Pedigree Recorded Animals. What this means is that the details which AWA used to register the animal were obtained from a Recognised Wagyu Registry Organisation – in other words a Wagyu breed association based outside of Australia. AWA has not independently verified the information with respect to the animal or the details recorded about the animal. You should read AWA’s by-laws which set out details regarding the definition of a Pedigree Recorded Animal.  
  • Pedigree and DNA data submitted and supplied to AWA may have errors in it which cannot be detected without further DNA testing.  
  • Technology may have advanced since a particular test was undertaken so that genetic issues or inaccuracies which were previously not detectable are now able to be detected by current testing technology (i.e. if the animal was tested again with current technology).  
  • AWA estimates that less than 1% of the pedigree entries, ownership or breeding details in the AWA Herdbook may have errors or which may be misleading. For this reason, users ought to consider if they need to obtain independent testing of the relevant animal (if possible) to ensure that the data is accurate.  

Regarding prefectural content, it is important to appreciate, and you need to be aware that:  

  • Prefectural content is based on the estimation of prefectural origin from Japanese breeding records of 201 foundation sires and 168 foundation dams. As genotype-based parent verification is not used in Japan, and full Japanese registration certificates are not available for all foundation animals, exact prefectural composition for these sires and dams cannot be validated.  
  • The calculation of prefectural content for Australian Herdbook animals relies on the accuracy of pedigree records and DNA samples provided by AWA members.   

Regarding DNA testing and genetic condition results submitted to the AWA, it is important to appreciate, and you need to be aware that:  

  • As genetic testing results are provided by independent DNA testing laboratories at the request of AWA members, AWA relies solely on the accuracy of the reporting of genetic testing as completed by the laboratories.  
  • AWA uses GeneProb software to calculate the likelihood of pedigree animals being a carrier of genetic conditions.  This likelihood is an estimate based on the available genetic testing results.  

If you consider that you do not understand or appreciate the nature and/or implications of the data provided on this website or the WBVs of a particular animal, then AWA strongly recommends that you seek expert advice.  Note there is substantial technical information and articles on the Wagyu website to assist our members. 

AWA’s liability for any loss or damage, consequential or otherwise, suffered or incurred by you or your related business, arising directly or indirectly from your use of Database Information, to the extent permitted by law, is limited to AWA providing you with a refund for the fees paid for the service (if any), or AWA re-performing the service, where possible, at the election of AWA.  

AWA administers this database in good faith to support AWA members and the industry. AWA does not represent or warrant that the animals recorded in this database, or animals breed from them, will achieve any particular genetic or phenotype performance.


THIS DISCLAIMER HAS BEEN UPDATED AS OF 03/02/2026, PLEASE ENSURE YOU HAVE READ IT IN DETAIL