From Adelaide to Rockhampton: Experience the Best of Australian Beef in 2027
For those looking to stay ahead in one of the world’s most dynamic and innovative beef industries, 2027 presents a unique opportunity.
In 2027, delegates can experience two of Australia’s premier beef industry events in one extraordinary journey, beginning with WagyuEdge’27 in Adelaide from 27-29 April 2027 and continuing directly into Beef Australia 2027 in Rockhampton from 2-8 May 2027. Together, these events offer an unrivalled opportunity to connect with industry leaders, explore emerging opportunities, and gain insights into the future of beef production, marketing, trade and consumer demand.
Start with the Business of Luxury
Hosted by the Australian Wagyu Association, WagyuEdge’27 will bring together producers, brand owners, marketers, researchers, innovators and supply chain leaders from across Australia and around the globe under the theme: The Business of Luxury.
As demand for premium protein continues to grow, the conference will examine what it takes to build, protect and grow one of the world’s most aspirational food products. Delegates will explore the intersection of production efficiency, luxury branding, consumer experience and global market opportunity through an engaging program featuring leading industry voices, futurists, researchers, marketers and next-generation leaders.
Across three days, attendees will dive into topics including:
- The next generation of Wagyu leadership
- Genetics, technology and innovation
- Future consumer trends
- Global markets and international demand
- Luxury brand development
- Premium dining and customer experience
- Production economics and value creation
More than a conference, WagyuEdge is where ideas are challenged, partnerships are formed and the future of the Wagyu industry is shaped. Delegates will also enjoy networking functions, industry celebrations, an expanded Industry Showcase and an exclusive pre-conference tour of leading South Australian beef and Wagyu operations.
Tickets on sale October 12th
Continue the Journey at Australia’s National Beef Showcase
The experience doesn’t end in Adelaide.
Just days later, the industry’s focus shifts to Rockhampton for Beef Australia 2027, Australia’s premier celebration of beef innovation, education and industry excellence. Bringing together producers, scientists, processors, chefs, students, exhibitors, international visitors and industry stakeholders, Beef Australia provides a global platform for knowledge sharing, collaboration and business development.
As a newly announced Principal Partner of Beef Australia for 2027 and 2030, the Australian Wagyu Association will play a leading role in showcasing the impact of Wagyu across the broader Australian beef industry. The Association will significantly expand its presence at the event, delivering enhanced engagement spaces, networking opportunities and a range of eagerly anticipated activations.
Attendees can look forward to:
- The return of the iconic Wagyu Long Lunch
- Popular AWA Sundowner networking events
- Visit the Australian Wagyu Association’s expanded site in the Principal Partners Precinct. A dedicated space to relax, connect, and chat with our team
- Wagyu participation in the official Beef Australia seminar program
- Opportunities to connect with domestic and international industry leaders, investors and meat buyers
For the first time, the Wagyu sector will have a prominent presence within the official Beef Australia educational program, contributing to leadership, innovation and industry-wide discussions.
One Trip. Unlimited Opportunities.
The alignment of these two events creates an unprecedented opportunity for Australian and international delegates.
Whether you’re a seedstock producer, commercial operator, processor, exporter, brand owner, researcher or service provider, attending both events delivers unmatched value. Delegates can move seamlessly from the breed-specific insights and strategic conversations of WagyuEdge into the broader commercial, technological and global opportunities showcased at Beef Australia.
It’s a chance to strengthen industry networks, explore new markets, discover emerging technologies, connect with global decision-makers and gain a comprehensive view of where the future of beef is headed.
As Dr Matt McDonagh, CEO of the Australian Wagyu Association, noted, the industry is at a critical point where success is increasingly defined not only by production excellence but by the ability to build and sustain demand for premium products. These two events provide the platform to have those conversations and help shape what’s next for the Australian beef industry.
Secure Your Place
2027 promises to be one of the most significant years on the Australian beef industry calendar.
From the luxury-focused conversations of WagyuEdge’27 in Adelaide to the global showcase that is Beef Australia 2027 in Rockhampton, this is your opportunity to experience two world-class events, back-to-back, in one unforgettable industry journey.
WagyuEdge’27 Pre Tour
24-27April 2027 | Melbourne – Adelaide
WagyuEdge’27 Conference
27-29 April 2027 | Adelaide
Beef Australia 2027
2-8 May 2027 | Rockhampton
Two world-class events. One industry journey. Unlimited opportunity.