The future direction of the AWA
Delivering our AWA 2020 – 2025 Strategic Plan
The Australian Wagyu Association Board has collaborated with the Haines Centre for Strategic Management to deliver the direction and priorities for the organisation through the new AWA 2020 -2025 Strategic Plan.
Throughout its development, we have updated our understanding of how the industry has evolved in the past five years, and how we need to respond to our future challenges and the implications these will have on how we operate.
The AWA 2020-2025 Strategic Plan has been developed alongside the Meat Industry Strategic Plan 2030. The Board has committed to a new corporate focus on serving its member to “Support, Promote and Advance Wagyu Production”.
To achieve this, a new set of Corporate Goals and Values by which the association will deliver its business plans has been developed.
To recognise the links between the AWA and members that span the full Wagyu supply chain, the AWA has evolved its tagline and bulls-head logo to capture the position for Wagyu as ‘advancing the world’s luxury beef”.