Connect Your Brand with the Global Wagyu Industry
The Australian Wagyu Association (AWA) is pleased to invite businesses and organisations to partner with us in 2027 and gain direct access to one of the world’s most progressive and influential beef industries.
With a membership of more than 1,700 members, including over 650 international members, the AWA provides partners with unique opportunities to build meaningful relationships, increase brand visibility and engage directly with decision-makers across the Wagyu supply chain.
Whether your goal is to generate leads, strengthen industry connections, launch products, support innovation or elevate your brand profile, an AWA partnership offers year-round exposure through our events, publications, digital channels and member programs.
WagyuEdge’27: A New Era of Industry Connection
Our flagship conference, WagyuEdge’27, will be held in Adelaide, South Australia, from 27 to 29 April 2027, featuring a refreshed 2.5-day format designed to maximise networking, business development and industry engagement.
The event will commence with the opening of the Industry Showcase on the afternoon of Day One, providing exhibitors and partners with dedicated opportunities to activate their trade sites, engage with delegates and showcase their products and services. The Industry Showcase will then set the stage for the Welcome Function and Elite Female Sale on the opening evening, creating a vibrant networking environment and increased exposure for participating partners.
Throughout the conference, partners will have the opportunity to connect with producers, breeders, commercial operators, processors, service providers and industry leaders from across Australia and around the world.
More Opportunities to Connect and Engage
In 2027, the AWA partnership program will extend beyond WagyuEdge, offering opportunities across a range of industry-leading events and initiatives.
Partners can align their brand with the prestigious Wagyu Branded Beef Competition, which celebrates excellence in branded Wagyu beef programs, as well as the newly introduced Wagyu Carcase Royale. Designed to benchmark commercial performance and recognise excellence across the supply chain, the Wagyu Carcase Royale will bring together producers, feeders, processors and industry stakeholders to showcase the quality, consistency and profitability that define the Wagyu breed.
Together, these initiatives create valuable opportunities for partners to build relationships, increase brand visibility and demonstrate their commitment to the continued advancement of the Wagyu industry.
More Than Just Event Sponsorship
Partnering with the AWA is about much more than event exposure.
AWA partners benefit from year-round visibility through:
- WagyuEdge and other industry events
- EDM member communications
- The Wagyu Update magazine
- Website advertising opportunities
- Social media promotion
- Educational programs and member initiatives
- Networking and industry engagement opportunities
Our partnership program is designed to create genuine business connections and deliver measurable value to organisations supporting the Wagyu sector.
Tailored Partnership Opportunities
From Corporate Partnerships and event sponsorships to trade exhibits and targeted activation opportunities, the AWA offers a range of options designed to help businesses achieve their marketing and business development objectives.
Whether your focus is brand awareness, lead generation, customer engagement or industry leadership, our team can work with you to develop a partnership package that aligns with your goals and budget.
Join Us in 2027
Partnership opportunities are limited, with a number of activations and sponsorships allocated on a first-come, first-served basis.
To explore available opportunities and download the 2027 Partnership Prospectus, contact the AWA team today.
Partner with the Australian Wagyu Association and position your business at the heart of the global Wagyu industry.